Welcome to Orange & Gray

Strategic marketing partners to the worlds best private practice
hearing care clinics.

Your hub for everything you need to work smarter, stay informed, and feel supported.


From employee benefits to essential tools and internal updates, it all lives here.

A Personal Message from Co-Founder,
Oli Luke

A Personal Message from Co-Founder,
Oli Luke

Hey team,


We’re here to make a mark on the world - not by accident, but through intention, creativity, and the way we show up for each other every day.


I’m genuinely grateful to be on this journey alongside you. Working with people who care, who push, who think, and who want to build something meaningful… it’s a privilege.


Below you'll find an outline of how we work: the rhythms that keep us moving, the tools that help us operate at our best, and the values that connect us as a team.


These aren’t just guidelines - they’re the foundations that allow us to move quickly, stay aligned, and keep raising the bar without losing who we are in the process.


This is our shared playbook. Our operating system. The way we turn big ambitions into real impact.


Here’s to what we’re building - and to building it together.

The Orange & Gray Way

9-step methodology

9-step methodology

How we think. How we work.
How we win.

Start with Who

Everything begins with understanding the people we serve - their fears, desires, beliefs, and motivations. When we anchor our decisions in human behaviour, our work becomes clearer, smarter, and more effective.

Start with Who

Everything begins with understanding the people we serve - their fears, desires, beliefs, and motivations. When we anchor our decisions in human behaviour, our work becomes clearer, smarter, and more effective.

Start with Who

Everything begins with understanding the people we serve - their fears, desires, beliefs, and motivations. When we anchor our decisions in human behaviour, our work becomes clearer, smarter, and more effective.

Look Like the Business You Want to Grow Into

We operate and present ourselves at the level of the future we’re building - not the place we started. Professionalism, design, communication, delivery: it all reflects the business we’re becoming.

Look Like the Business You Want to Grow Into

We operate and present ourselves at the level of the future we’re building - not the place we started. Professionalism, design, communication, delivery: it all reflects the business we’re becoming.

Look Like the Business You Want to Grow Into

We operate and present ourselves at the level of the future we’re building - not the place we started. Professionalism, design, communication, delivery: it all reflects the business we’re becoming.

Build a Never-Ending Body of Evidence

Proof beats promises. We collect data, wins, stories, assets, and results that compound over time and show the world - and ourselves exactly what we’re capable of.

Build a Never-Ending Body of Evidence

Proof beats promises. We collect data, wins, stories, assets, and results that compound over time and show the world - and ourselves exactly what we’re capable of.

Build a Never-Ending Body of Evidence

Proof beats promises. We collect data, wins, stories, assets, and results that compound over time and show the world - and ourselves exactly what we’re capable of.

Elevate the Conversations That Matter

We rise above noise. We lean into the strategic, the meaningful, the honest conversations that move businesses forward - internally and with our clients.

Elevate the Conversations That Matter

We rise above noise. We lean into the strategic, the meaningful, the honest conversations that move businesses forward - internally and with our clients.

Elevate the Conversations That Matter

We rise above noise. We lean into the strategic, the meaningful, the honest conversations that move businesses forward - internally and with our clients.

Doers & Achievers, Not Dreamers

Ideas are everywhere. Execution is rare. At Orange & Gray, we turn plans into progress, consistently, reliably, and at a standard that sets us apart.

Doers & Achievers, Not Dreamers

Ideas are everywhere. Execution is rare. At Orange & Gray, we turn plans into progress, consistently, reliably, and at a standard that sets us apart.

Doers & Achievers, Not Dreamers

Ideas are everywhere. Execution is rare. At Orange & Gray, we turn plans into progress, consistently, reliably, and at a standard that sets us apart.

Basics, to a Gold-Standard Consistently

Mastering the fundamentals - then doing them exceptionally well, day after day - is what separates elite teams from average ones. We honour the basics because they are the foundation of every great result.

Basics, to a Gold-Standard Consistently

Mastering the fundamentals - then doing them exceptionally well, day after day - is what separates elite teams from average ones. We honour the basics because they are the foundation of every great result.

Basics, to a Gold-Standard Consistently

Mastering the fundamentals - then doing them exceptionally well, day after day - is what separates elite teams from average ones. We honour the basics because they are the foundation of every great result.

Collect Your Extra Money

We don’t leave value sitting on the table. We find efficiencies, optimise performance, and help clients get paid from the work they’re already doing.

Collect Your Extra Money

We don’t leave value sitting on the table. We find efficiencies, optimise performance, and help clients get paid from the work they’re already doing.

Collect Your Extra Money

We don’t leave value sitting on the table. We find efficiencies, optimise performance, and help clients get paid from the work they’re already doing.

Become Locally Iconic

Our mission is simple: help every clinic we serve become the go-to choice in their local market. Iconic doesn’t mean big - it means unforgettable.

Become Locally Iconic

Our mission is simple: help every clinic we serve become the go-to choice in their local market. Iconic doesn’t mean big - it means unforgettable.

Become Locally Iconic

Our mission is simple: help every clinic we serve become the go-to choice in their local market. Iconic doesn’t mean big - it means unforgettable.

So Now What?

This is where principles become action. Use this internal hub to stay aligned, stay informed, and stay equipped. Explore the benefits, tools, resources, and updates designed to help you do your best work - the Orange & Gray way.

So Now What?

This is where principles become action. Use this internal hub to stay aligned, stay informed, and stay equipped. Explore the benefits, tools, resources, and updates designed to help you do your best work - the Orange & Gray way.

So Now What?

This is where principles become action. Use this internal hub to stay aligned, stay informed, and stay equipped. Explore the benefits, tools, resources, and updates designed to help you do your best work - the Orange & Gray way.

Applications Open: Are You a Good Fit?

Applications Open:
Are You a Good Fit?

Applications Open:
Are You a Good Fit?

The Tools That Power Our Work

We don’t guess. We don’t improvise. We use proven systems that help us deliver consistency, quality, and scale.


Find every tool, platform, and resource you need — right when you need it.

We Improve Lives By
Helping Helpers Improve Communication

© Copyright 2025 Orange & Gray

We Improve Lives By
Helping Helpers Improve Communication

© Copyright 2025 Orange & Gray

We Improve Lives By
Helping Helpers Improve Communication

© Copyright 2025 Orange & Gray