Our Toolbox
Here is a list of our tool stack with links for easy accessibility:
Internal Operations & HR:
IOD
• Annual overhead cost tracking tool used by management.
• Records recurring tool and licence renewals.
Xero
• Cloud accounting software used for internal finance and bookkeeping.
• Manages invoicing, payroll, and expense tracking for the company.
Remarkable
• Digital notepad used by management for note-taking, planning, and task reviews.
• Syncs handwritten notes to digital devices for easy sharing and reference.
Amazon Prime
• Used for office and team purchases related to internal operations.
• Provides next-day delivery for equipment, stationery, and supplies.
Office 365 Licences (External)
• Licences managed for member accounts using Microsoft 365 services.
• Overseen by internal support for email and document integration.
Office 365 Licences (Internal)
• Internal Microsoft 365 subscriptions for Orange & Gray employees.
• Covers email, Teams, Word, Excel, PowerPoint, and other productivity tools.
Domain Services (External)
• Used for some member domains hosted externally via GoDaddy.
• Managed by the web and operations team to maintain client DNS and hosting.
Domain Services (Internal)
• Internal domain management handled through GoDaddy.
• Used for Orange & Gray’s owned domains and infrastructure services.
Office 365 Backups
• Used for secure backups of company and internal email data.
• Managed by IT to ensure data protection and recovery for all staff accounts.
Whale
• Internal knowledge-sharing platform used for onboarding, training, and documenting processes and SOPs.
• Includes 'Ask Alice', a virtual assistant that helps employees find company information quickly.
• Alice searches Whale and guides you to related pages, documents, or training resources.
Communication & Collaboration
Zoom
• Used for scheduled video meetings where Discord rooms are not used.
Discord
• Used for internal direct messaging, team discussions, and company communication.
• Each department or project has its own room chat.
• Meetings, quick updates, and progress checks happen here.
Microsoft Outlook
• Used for company emails, calendar scheduling, and communication.
Marketing, Campaigns & Emails
Libsyn
• Podcast hosting platform used for internal and member podcasts.
• Provides analytics and distribution to Spotify, Apple Podcasts, and Google.
Ignition Pay
• Proposal, billing, and payment platform.
• Used for managing client onboarding, quotes, and automated invoicing.
Typeform
• Used for building interactive surveys and forms.
• Commonly used for member feedback and internal data collection.
Epidemic Sound
• Music licensing service for video, social media, and podcast content.
• Used for background tracks in marketing videos.
Neverbounce
• Email list cleaning and verification service.
• Used before uploading lists to Campaign Monitor to maintain deliverability.
TapClicks
• Reporting and analytics platform used to track and visualise marketing performance.
• Integrates data from multiple sources such as Google Ads, social, and email campaigns.
• Used by the reporting team for member campaign results and management insight.
Campaign Monitor
• Monitors and analyses the performance of all Orange & Gray email campaigns.
• Tracks open rates, click-throughs, bounce rates, and engagement trends.
• Works together with CreateSend and BeeFree to optimise campaigns.
CreateSend
• Platform used to design, send, and track email campaigns and workflows.
• Create email designs, automations, and newsletters.• Filter campaigns by member.
• Integrates with BeeFree for design imports and Campaign Monitor for analytics.
Design & Creation
Higgsfield
Higgsfield AI is a generative media platform that enables users to create high-quality, cinematic videos and images using artificial intelligence, with a particular focus on cinematic camera controls and ease of use.
Bright Local
• Local SEO and citation management platform.
• Used for managing member visibility and reputation on Google and directories.
Adobe Software
• Creative Cloud suite including Photoshop, Illustrator, and Acrobat.
• Used for design, editing, and document production.
CLV Vectorizer AI
• AI tool for converting raster images to vector format.
• Used in design workflows for creating scalable graphics and logos.
Elfsight
• Website widget platform used for embeds like reviews, social feeds, and contact forms.
• Enhances user experience on client websites.
Framer Forms
• Used to collect form submissions directly within Framer-built websites.
• Ideal for member contact, enquiry, and lead-generation forms.
FrameBlox
• Template and block resource for Framer website builds.
• Used to speed up design and maintain visual consistency across client websites.
Flowbase
• Resource library for Framer and Webflow components.
• Used to build layouts and design elements efficiently.
Canva
• Graphic design platform used to create visuals for members such as social posts, banners, print, and email graphics.
• Final design assets are stored on SharePoint for collaboration and access.
Framer
• Website and page builder used for member websites and marketing pages.
• Replaced WordPress for faster deployment and more flexibility.
Security & Access
ProBackup
• Used to back up Airtable and other cloud tools automatically.
• Protects data integrity and supports recovery of project records.
Cloudflare
• CDN and security service providing DNS and DDoS protection.
• Used to optimise and secure member websites.
Deedee (Plesk Server)
• Used to host and manage all member and internal websites securely.
• Ensures server security and performance.
Daito – PSW AUTH
• Multi-factor authentication system linked with sysPass.
• Provides secure login access validation.
sysPass
• Secure password manager storing all internal and member login credentials.
• If multi-factor authentication is required, it is linked via Daito.
Data, Documents & Member Files
Fillout
• Form builder and data collection tool for website and campaign integration.
• Used to capture leads or survey responses with dynamic forms.
ElevenLabs
• AI voice generation platform for realistic speech and narration.
• Used for training, podcasts, and marketing audio.
MindManager
• Mind-mapping and project planning software.
• Used for brainstorming, workflow design, and campaign strategy.
ClickFunnels
• Funnel builder used for landing pages and lead-generation campaigns.
• Helps create conversion-focused sales pages.
Zapier
• Automation tool for integrating software and simplifying workflows.
• Commonly used for automating routine marketing or admin tasks.
N8N
• Open-source workflow automation tool.
• Alternative to Zapier used for advanced internal automations.
Tolstoy
• Interactive video platform for personalised content and lead capture.
• Used on member websites to enhance engagement and conversion.
ScreenPal
• Screen recording and editing software for tutorials and presentations.
• Used for training, walkthroughs, and content creation.
Grammarly
• Writing enhancement tool for grammar, tone, and clarity.
• Used across teams to maintain professional and consistent communication.
ChatGPT
• AI assistant used for content creation, research, and productivity.
• Helps the marketing team draft, edit, and ideate across campaigns.
